However, employers often seek digital content producers and copywriters with similar skill sets but may name them differently based on company philosophy. A copywriter, however, may write content copy for a magazine, or brochure, or info sheet, for example, that may never go onto a digital platform. A CopywriterĪ digital content producer produces copy for digital/online mediums. The two – digital content and content marketing – often intersect within an organization’s digital marketing strategy. Even advertising is content.” Digital content producers produce all of those types of content as needed by the company, and that of which they produce is then used as part of an organization’s content marketing strategy. A Digital Content Producer is not: A Content StrategistĪs pointed out by the CMI, “there’s product content, sales content, customer-service content, event content, employee-generated content, marketing, and campaign content. Digital content producers should also be able to generate content that is found in online searches and incorporates SEO best practices and guidelines. While digital content producers are not expected to be SEO experts, they should understand the difference between writing for various digital project channels (like a website, email, and social media). Understand digital marketing/SEO best practices Digital content producers usually have experience using content management systems and managing/editing websites. They will often write, review, edit and publish content they write, as well as that of others, if applicable. The best digital content producers are able to successfully contribute to a wide variety of digital content platforms – websites, blogs, videos, mobile, social media, and more.
Digital content producers are skilled at developing and promoting a company brand, service, or product through the various digital content they produce. While they are not asked to manage a company brand, they follow company brand guidelines to ensure their messaging is consistent with company guidelines/value/mission. What does a Digital Content Producer do, typically? Creative storyteller within brand standardsĭigital content producers are creative storytellers within brand standards.
Digital content producers create messaging, marketing materials, and various forms of digital online copy that can be used by an organization to sell or promote services, increase brand awareness, etc. Content Strategist, Content Creator, Digital Media ProducerĪ digital content producer writes, develops, edits, and publishes content and copy for a variety of digital platforms, including websites, blogs, videos, email marketing campaigns, advertising campaigns, social media posts, infographics, whitepapers, and more.
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