The most important part of inspiration is being true to one’s sources, so we jumped at the opportunity to work with hot rodding legend Ed “Big Daddy” Roth. I’ve gotten plenty of use out of those Rat Fink fonts, but it’s interesting to learn the back story behind their getting into this area in such big way. “Why not have my hobby work for me?” In 1996, Cruz’s revelation led to a licensed collaboration with Roth that yielded his Rat Fink font, a translation of Roth’s hand-lettered type into the digital realm.” “…Around this time, Cruz’s obsession with the Southern California hot-rod culture epitomized by Ed “Big Daddy” Roth, the car builder and illustrator famed for his grotesque Rat Fink caricatures, and was spending all his extra money on Rat Fink models, iron-ons, decals and other ephemera.
I think it was one of the hot rod series, although I was really mainly into the rat…Īnyway, it seems I was in good company seeing as how House Industries co-founder, Andy Cruz was also into R.F. Still, when I was a kid in the sixties I remember asking for and receiving a Revelle Rat Fink model.
I was terrible at building models as a kid and was always a little disappointed that the plastic parts weren’t already colored since I couldn’t hope to paint them as nicely as the picture on the box. On left: packaging for Ed Roth licensed products from House Industries on right: Rat Fink in a can of 1 Shot paint from Jalopy Journal
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